1f:I[57345,["/_next/static/chunks/0-sreiw0zu0uu.js","/_next/static/chunks/2vq7_zjl-2d43.js","/_next/static/chunks/0dxtfiq-g15kg.js","/_next/static/chunks/1iv_ijgwg__r2.js","/_next/static/chunks/3a9k86aaw_ilz.js"],"default"] 20:T4038,Great businesses are not built through transactions alone. They are built through relationships, through trust, shared goals, and a commitment to moving forward together. At Idemitsu, this belief is at the heart of everything we do. We see our partners not simply as customers or stakeholders, but as an essential part of our journey. Their success is closely connected to ours, and we remain committed to growing stronger together with every mile.

With this spirit in mind, Idemitsu hosted a special gathering in Sheikhupura, bringing together valued partners from the PCMO, MCO, and DEO segments for an evening of meaningful engagement and connection. More than just an event, it was an opportunity to strengthen relationships, exchange ideas, and celebrate the partnerships that continue to drive progress across the region.

The evening reflected a principle deeply rooted in Japanese business culture, one that Idemitsu proudly embraces: sustainable success is built through long-term relationships rather than short-term gains. Strong partnerships are formed over time through consistency, trust, and mutual respect. These values guide our approach and shape the way we work with our partners every day.

Throughout the event, participants had the opportunity to reconnect, share experiences, discuss opportunities, and reflect on the journey that has brought us to where we are today. It was a reminder that behind every milestone and achievement are people whose dedication, commitment, and confidence have helped create lasting success.

Recognizing and appreciating that trust remains an important part of who we are. At Idemitsu, we understand that strong partnerships require continuous effort, open communication, and a shared commitment to growth. We do not take the support of our partners for granted; instead, we strive to earn and strengthen that trust through our actions every day.

One of the key highlights of the evening was the recognition of Madni Oil Traders as a valued partner in the region. This acknowledgment celebrated a relationship built on shared objectives, mutual trust, and a common vision for growth. Their contribution and ongoing collaboration stand as an example of the strong partnerships that help drive progress and create lasting value for everyone involved.

As the evening came to a close, it reinforced what mattered most: meaningful partnerships, steady progress, and a shared vision for the future. Events like these reflect Idemitsu's commitment to building lasting relationships and creating opportunities for growth together.21:T3fe6,At Idemitsu, we believe that strong businesses are built through meaningful relationships and a genuine commitment to the people they serve. That is why staying connected with our partners, customers, and industry stakeholders remains an important part of how we work. Beyond products and services, we value the opportunity to listen, learn, and strengthen the relationships that support long-term growth.

Gujranwala is one of the country's most dynamic markets, known for its strong agricultural foundation, thriving commercial activity, and entrepreneurial spirit. The region plays an important role in driving economic growth, making it a key market for us. As we continue to expand our presence, we remain committed to supporting the businesses and individuals who contribute to the region's success through consistent engagement and long-term partnership.

During our recent visit, we had the opportunity to meet and connect personally with retailers, mechanics, dealers, fleet owners, and customers from across the market. These interactions provided valuable insights into the needs and challenges of the industry while reinforcing the importance of maintaining close relationships with the people who rely on our products and support our brand.

One principle continues to guide our approach wherever we operate: every relationship matters. Whether working with a large fleet operator, a trusted dealer, a retailer, or an individual mechanic, we strive to offer the same level of attention, care, and respect. We believe that lasting partnerships are built through consistency, trust, and a genuine appreciation for every person who contributes to the journey.

These visits are more than routine engagements; they are opportunities to strengthen connections, exchange ideas, and better understand how we can continue creating value for our partners and customers. By staying close to the market, we can ensure that our efforts remain aligned with the needs of the people and businesses we serve.

We would like to extend our sincere thanks to all our partners and customers in Gujranwala for their warm welcome, hospitality, and continued support. Your trust motivates us to keep improving, growing, and working together toward a successful future.

As we look ahead, we remain committed to building stronger relationships, supporting local businesses, and creating long-term value in the markets that matter most. Together, we continue to move forward with confidence and shared purpose.22:T3f42,Building strong relationships with customers and industry partners remains a key part of Idemitsu Branded Motor Oil's commitment to long-term growth. Through regular market engagement and direct interaction with stakeholders, we continue to strengthen our understanding of the market while reinforcing the trust that supports our brand.

As part of this commitment, the IBMO (Idemitsu Branded Motor Oil) team recently visited Sialkot alongside Technical Advisor Sato Shun. The visit provided an opportunity to connect with the retailers, mechanics, and fleet owners who play an important role in supporting our PCMO, MCO, and DEO product segments across the region.

Sialkot is a market known for its energy, entrepreneurship, and strong industrial activity. Engaging directly with the people who represent and recommend our products allows us to better understand their experiences, acknowledge their contributions, and strengthen the partnerships that drive mutual success.

A key focus of the visit was expressing our appreciation to customers and partners for their continued loyalty, dedication, and confidence in the IBMO range. Their commitment and hard work have been instrumental in growing the brand's presence and reputation in the market. Meeting them in person provided a valuable opportunity to thank them for their ongoing support and to discuss ways we can continue creating value together.

The warm welcome and positive response received throughout the visit made the experience especially meaningful. These interactions reinforced the importance of staying connected with the market and maintaining strong relationships with the people who contribute to our shared success every day.

With the support of our retailers, mechanics, fleet owners, and customers, Idemitsu continues to build a stronger and more trusted presence across key markets. By working closely together, sharing knowledge, and fostering long-term partnerships, we are creating a foundation for sustainable growth and continued success.

As we move forward, we remain committed to strengthening these relationships, supporting our partners, and delivering the quality, reliability, and service that customers have come to expect from the IBMO brand. Together, we continue to build a brand that is trusted, respected, and ready for the road ahead.23:T15c5,On the gracious occasion of the 66th birthday of His Imperial Majesty Emperor Naruhito, celebrated on 23rd February, I extend heartfelt felicitations on behalf of Idemitsu Lube Pakistan (Private) Limited. This day is one of pride and reflection for the people of Japan, and for friends around the world who deeply respect the values embodied by His Imperial Majesty.

Emperor Naruhito’s leadership reflects dignity, humility, and an unwavering dedication to peace and harmony. Japan under his reign continues to stand as a nation defined by discipline, resilience, innovation, and respect for humanity. From times of hardship to moments of remarkable advancement, Japan’s progress has always been guided by a clear sense of responsibility toward society and future generations. These values resonate far beyond its borders.

The friendship between Japan and Pakistan is rooted in mutual respect and shared aspirations. For decades, Japan has been a trusted partner in Pakistan’s development journey, contributing to infrastructure, industry, education, and humanitarian efforts. This relationship has matured into one built on trust and cooperation. It’s a partnership that reflects shared hopes for economic stability, technological advancement, and long-term prosperity.

It’s within this spirit of friendship that Idemitsu’s journey in Pakistan must be understood. Idemitsu Kosan Co., Ltd., recognized as the No. 1 Japanese Company in Global Lubricant Sales, carries a legacy of more than a century. Founded on principles of integrity and innovation, the company has grown into one of the global leader in energy and lubricants while remaining firmly grounded in Japanese values.

In Pakistan, this mission has taken on a vibrant life of its own. Our presence here spans over Seventeen years, during which we have proudly served as the trusted supplier of Genuine Lubricants to leading automobile manufacturers in the country. Behind the scenes, our lubricants have supported vehicles that power industries, connect cities, and serve families across Pakistan. This longstanding relationship has been built on reliability and consistent quality.

In 2018, we strengthened our commitment by establishing Idemitsu Lube Pakistan (Private) Limited as a 100 percent Japanese-equity affiliate. This was not simply a market expansion. It was a deliberate decision to deepen our roots in Pakistan. We chose to invest directly because we believe in the potential of Pakistan’s economy and the strength of its people. We aimed to bring global expertise into the local landscape while contributing meaningfully to national growth.

A significant milestone in this journey came in 2023 with the launch of Idemitsu Branded Motor Oil (IBMO). This marked a new chapter of engagement with Pakistani consumers. IBMO embodies our promise to deliver the same standard of excellence found in the world’s most advanced machinery. It represents what we call the “Heart of Technology” - a philosophy that sees engines as the heart of vehicles and lubricant as their lifeblood.

At the core of IBMO is our NEW Nano Tailored Technology. In simple terms, this means designing engine oil at an incredibly small scale — measured in millionths of a millimeter. Though invisible to the eye, these microscopic refinements make a real difference. They reduce friction, enhance fuel efficiency, and help engines last longer. This science, known as tribology - the study of friction and wear - may sound technical, but its purpose is simple: to ensure smoother movement and better protection. When engines perform efficiently, vehicles last longer and resources are used more wisely. In this way, technology contributes not only to individual drivers but also to national economic resilience.

Yet technology alone does not define us. At the heart of Idemitsu’s philosophy is “Respect for Human Beings.” This guiding principle shapes how we treat our employees, partners, customers, and communities. It drives us to pursue innovation responsibly and to maintain the highest standards of quality and environmental care. It reminds us that progress must always serve people.

In Pakistan, we remain committed to contributing to local economic development. By creating employment opportunities, supporting local supply chains, and sharing technical knowledge, we aim to be a long-term partner in progress. Our goal is not short-term success, but enduring trust.

Pakistan today holds immense promise. With its young population, expanding industrial base, and strategic location, the country stands ready for greater advancement. Stronger economic ties between Japan and Pakistan can unlock new possibilities in trade, technology, and investment. Idemitsu is proud to be part of this shared future.

On this distinguished day, we honor His Imperial Majesty Emperor Naruhito and the values he represents. We celebrate the enduring friendship between Japan and Pakistan. And we reaffirm our commitment to serve Pakistan with integrity, innovation, and respect.

May this partnership continue to grow stronger in the years ahead, guided by shared purpose and mutual trust. And may His Imperial Majesty be blessed with good health and long life as he continues to lead Japan with wisdom and grace.

24:T49fd,A strong brand is defined not only by the products it offers, but by the values it stands for. While products and services create opportunities for engagement, it is shared beliefs, meaningful interactions, and a commitment to making a positive impact that build lasting connections.

At Idemitsu, we believe that genuine relationships are built on common values. Guided by principles rooted in Japanese business culture, we strive to foster trust, respect, and long-term partnerships wherever we operate. These values shape not only how we conduct business, but also how we engage with the communities around us.

In line with this commitment, Idemitsu recently collaborated with the University of Sargodha to host a knowledge-sharing session for students and faculty members. Rather than focusing on products or commercial discussions, the session centered on the principles that have guided Idemitsu throughout its journey: discipline, continuous improvement, respect for others, and responsibility toward society.

The event created an engaging platform for dialogue and learning. Students and faculty members actively participated in thoughtful discussions, exchanging ideas and perspectives on personal growth, professional development, and the importance of values-driven leadership. The session highlighted how strong principles can influence both individual success and organizational excellence.

Beyond the classroom, Idemitsu was also proud to support the University of Sargodha's 2026 Sports Gala as a sponsor. The initiative reflects our belief in the importance of youth development and the role that sports and positive activities play in shaping confident, well-rounded individuals. Encouraging healthy lifestyles, teamwork, and personal growth among young people is an investment in the future that we are proud to support.

Our engagement with educational institutions is part of a broader commitment to contributing positively to society. We recognize that meaningful progress is achieved when businesses actively participate in the development of the communities they serve. By supporting education, knowledge sharing, and youth-focused initiatives, we aim to create opportunities that extend beyond business and deliver long-term value.

As Idemitsu continues to grow, we remain dedicated to strengthening our connections with local communities and fostering relationships built on trust, mutual respect, and shared purpose. Through initiatives like these, we seek to contribute meaningfully to society while encouraging the next generation to embrace the values that inspire progress, responsibility, and continuous improvement.

Together, through learning, collaboration, and community engagement, we can build stronger foundations for the future.25:T7e3,Idemitsu is thrilled to announce the highly anticipated launch of Idemitsu Brand Motor Oil (IBMO) in Pakistan. Idemitsu Lube Pakistan (Private) Limited, a subsidiary of Idemitsu Kosan Co. Japan. A renowned name in the lubricants industry and the No.1 Japanese Company in Global Lubricant Sales. This launch marks a significant milestone as Idemitsu expands its regional presence and brings its renowned product line to Pakistani consumers. As a trusted and globally recognized brand, Idemitsu has a rich history of over 110 years in oil development and its cutting-edge technology and commitment to excellence. Now, Pakistani consumers will have access to the superior performance and reliability of Idemitsu Brand Motor Oil. Idemitsu Brand Motor Oil (IBMO) is specifically engineered to meet the demanding requirements of modern and conventional engines, offering optimal protection and performance in various driving conditions. It's advanced formulation, and high-quality base oils ensure superior lubrication, fuel economy, eco-friendliness, reducing friction and enhancing engine durability. The launch event of Idemitsu Brand Motor Oil (IBMO) in Lahore, Pakistan, reflects Idemitsu's commitment to delivering premium lubricant solutions to customers worldwide. By introducing its new product lineups, Idemitsu for Gasoline (IFG) for passenger cars, Idemitsu for Dual Engines (IFD) for commercial vehicles, and Idemitsu Racing Gasoline (IRG) for motorcycles. Idemitsu aims to cater to the growing needs of Pakistani motorists, providing them with a trusted and reliable partner for their engine maintenance while also being considerate to the environment and society. Thus, it ensures that Pakistani consumers receive the best-in-class service that aligns with the high standards set by Idemitsu. It is not noteworthy that Idemitsu is already a leading Genuine Oil supplier in Pakistan, and now the only Japanese Energy Company based in Pakistan has officially launched its branded lubricants business in Pakistan.26:Ta39,Idemitsu collaborates with Toyota, the manufacturer of the bZ4X electric crossover, to jointly develop a mass-market solid-state battery for future electric vehicles set to launch in 2027 or 2028. This partnership, while potentially ironic given Idemitsu's background in the petroleum industry, signifies a significant step in advancing electric vehicle technology. Idemitsu, having been dedicated to researching sulfide solid electrolytes since 2001, has already established a small pilot facility, which has steadily increased its production since its unveiling in June. Toyota's battery technology roadmap outlines the introduction of the first-generation solid-state batteries for their EVs in the 2027-2028 timeframe, promising an impressive driving range of over 621 miles (1,000 kilometers) on a full charge and rapid charging times, with a 10-minute top-up from 10 percent State of Charge (SoC) at a DC fast charger. The advantages of solid-state batteries, such as enhanced stability in extreme temperatures, quicker energy transfer, and a more compact design compared to traditional lithium-ion batteries with liquid electrolytes, are noteworthy. The collaboration between these two companies is planned to unfold in three key phases. The first phase centers on enhancing sulfide solid electrolytes, focusing on aspects like quality, cost, and lead times. The second phase will involve the construction of a significant pilot facility by Idemitsu to achieve mass production of solid electrolyte-based batteries, while Toyota will oversee the integration of these all-solid-state batteries into their next-generation battery electric vehicles (BEVs), gearing up for a market launch in 2027-2028. The third and final phase will see both companies exploring solutions for the future full-scale production and sales of EVs equipped with solid-state batteries. While a specific timeline for these phases has not been disclosed, Toyota's President and CEO, Koji Sato, emphasized the historic challenge of solid-state battery performance degradation due to cracks during repeated charging and discharging. He expressed optimism about overcoming this issue through collaborative material technologies. Idemitsu Kosan's President and CEO, Shunichi Kito, highlighted the potential of sulfide-based solid electrolytes, derived from advancements in petroleum products, as a promising solution to address EV battery challenges like range and charging times. He shared the company's long history of research in this field, expressing the belief that their solid electrolyte is set to revolutionize the future of mobility.16:["$","div",null,{"className":"premium-motion-root min-h-screen bg-white","children":["$L1e",["$","main",null,{"className":"pt-28","children":["$","$18",null,{"fallback":["$","div",null,{"className":"mx-auto max-w-3xl px-5 py-24 text-center font-bold text-zinc-500","children":"Loading article..."}],"children":["$","$L1f",null,{"articles":[{"id":6,"title":"Together, We Move Forward","slug":"together-we-move-forward","category":"News & Articles","summary":"Strengthening partnerships across Sheikhupura's lubricants industry.","content":"$20","image_url":"https://idemitsu-api.tdfclient.com/storage/media/d148c8ca-3564-464c-a617-40fedef55e87.jpg","image_alt":"Together, We Move Forward","gallery_images":[],"custom_url":null,"button_label":"Read article","published_on":"2026-06-01","is_published":true,"sort_order":2,"created_at":"2026-09-08T11:08:14.000Z","updated_at":"2026-09-08T11:08:14.000Z","body":"Strengthening partnerships across Sheikhupura's lubricants industry.","date":"2026-06-01","href":"/article?slug=together-we-move-forward","index":0},{"id":7,"title":"Connecting the People Who Drive Progress in Gujranwala","slug":"connecting-the-people-who-drive-progress-in-gujranwala","category":"News & Articles","summary":"Building meaningful relationships with the partners, customers, and industry stakeholders who support long-term growth in Gujranwala.","content":"$21","image_url":"https://idemitsu-api.tdfclient.com/storage/media/6e23a972-3527-4775-aa96-b16f2f871494.jpg","image_alt":"Gujranwala Market Visit","gallery_images":["https://idemitsu-pak-api.tdfclient.com/storage/media/9f00daf7-62b3-4fa0-bf3c-26f890450e21.jpg","https://idemitsu-pak-api.tdfclient.com/storage/media/5b922ee4-a250-4470-942e-66ce16d978e6.jpg"],"custom_url":null,"button_label":"Read article","published_on":"2026-05-01","is_published":true,"sort_order":3,"created_at":"2026-09-08T11:26:53.000Z","updated_at":"2026-09-08T11:26:53.000Z","body":"Building meaningful relationships with the partners, customers, and industry stakeholders who support long-term growth in Gujranwala.","date":"2026-05-01","href":"/article?slug=connecting-the-people-who-drive-progress-in-gujranwala","index":1},{"id":8,"title":"Strengthening Connections in Sialkot","slug":"strengthening-connections-in-sialkot","category":"News & Articles","summary":"The IBMO Team and Technical Advisor Sato Shun engage with retailers, mechanics, and fleet owners to support long-term growth.","content":"$22","image_url":"https://idemitsu-api.tdfclient.com/storage/media/c98383b5-c9a8-4a90-9407-be1dfce37e4e.png","image_alt":"Sialkot Visit 1","gallery_images":["https://idemitsu-pak-api.tdfclient.com/storage/media/4d75cc78-f3a4-458e-8b25-cc51175a9456.png","https://idemitsu-pak-api.tdfclient.com/storage/media/e896c6ce-2b80-4c97-8694-072ad3103a7f.png","https://idemitsu-pak-api.tdfclient.com/storage/media/9c019091-780a-4015-b0fc-2e6ccda6352b.png"],"custom_url":null,"button_label":"Read article","published_on":"2026-05-01","is_published":true,"sort_order":4,"created_at":"2026-09-08T11:30:53.000Z","updated_at":"2026-09-08T11:30:53.000Z","body":"The IBMO Team and Technical Advisor Sato Shun engage with retailers, mechanics, and fleet owners to support long-term growth.","date":"2026-05-01","href":"/article?slug=strengthening-connections-in-sialkot","index":2},{"id":3,"title":"Idemitsu Pays Tributes to Japanese Emperor Naruhito and Reaffirms Commitment to Pakistan","slug":"idemitsu-pays-tributes-to-japanese-emperor-naruhito-and-reaffirms-commitment-to-pakistan","category":"News & Articles","summary":"Tomohiro Yamashita, President &amp; CEO Idemitsu Lube Pakistan (Private) Limited","content":"$23","image_url":"https://idemitsu-api.tdfclient.com/storage/media/baaae0d2-e922-4cf5-8c79-bc287df7668b.png","image_alt":"empty-300x240","gallery_images":[],"custom_url":"https://www.brecorder.com/news/40408520/idemitsu-pays-tributes-to-japanese-emperor-naruhito-and-reaffirms-commitment-to-pakistan","button_label":"Read article","published_on":"2026-02-23","is_published":true,"sort_order":3,"created_at":"2026-08-28T10:19:28.000Z","updated_at":"2026-09-14T12:37:25.000Z","body":"Tomohiro Yamashita, President & CEO Idemitsu Lube Pakistan (Private) Limited","date":"2026-02-23","href":"https://www.brecorder.com/news/40408520/idemitsu-pays-tributes-to-japanese-emperor-naruhito-and-reaffirms-commitment-to-pakistan","index":3},{"id":9,"title":"Idemitsu Partners with the University of Sargodha to Promote Learning, Leadership, and Community Engagement","slug":"idemitsu-partners-with-the-university-of-sargodha-to-promote-learning-leadership-and-community-engagement","category":"News & Articles","summary":"Idemitsu supports knowledge sharing, values-driven leadership, and youth development at the University of Sargodha.","content":"$24","image_url":"https://idemitsu-api.tdfclient.com/storage/media/5e436d6d-f5a8-4f6a-961b-15ec3a461f42.jpeg","image_alt":"Sargodha_Training 1","gallery_images":["https://idemitsu-pak-api.tdfclient.com/storage/media/17c9e337-6b59-4ab9-8ff8-97d85c8c86d8.jpeg","https://idemitsu-pak-api.tdfclient.com/storage/media/cc657e1b-beab-4981-a3c9-c02f977e0dbe.jpeg","https://idemitsu-pak-api.tdfclient.com/storage/media/4fae6825-d447-40e7-9a5f-9938a23640a6.jpeg","https://idemitsu-pak-api.tdfclient.com/storage/media/519991ce-1019-4d05-b3e8-dd049a82b601.jpeg","https://idemitsu-pak-api.tdfclient.com/storage/media/62820f29-b254-47fc-ad2a-98123499986d.jpeg","https://idemitsu-pak-api.tdfclient.com/storage/media/9dde519f-5bfd-4059-9ba3-7433a22b2f0d.jpeg"],"custom_url":null,"button_label":"Read article","published_on":"2026-02-01","is_published":true,"sort_order":5,"created_at":"2026-09-08T12:42:29.000Z","updated_at":"2026-09-08T12:42:29.000Z","body":"Idemitsu supports knowledge sharing, values-driven leadership, and youth development at the University of Sargodha.","date":"2026-02-01","href":"/article?slug=idemitsu-partners-with-the-university-of-sargodha-to-promote-learning-leadership-and-community-engagement","index":4},{"id":5,"title":"Hyundai Nishat Motors launch N-SPRINT","slug":"hyundai-nishat-motors-launch-n-sprint","category":"News & Articles","summary":"LAHORE: Nishat Group, through its automotive arm Hyundai Nishat Motors (Private) Limited, in collaboration with Idemitsu Lube Pakistan (Private) Limited, has announced the launch of N-SPRINT – Nishat Genuine Engine Oil, a new engine oil range developed to serve the needs of everyday drivers and car owners across Pakistan.","content":null,"image_url":"https://idemitsu-api.tdfclient.com/storage/media/c143dc9b-b2c6-4b4c-8d8e-2029946677b9.webp","image_alt":"300735081544cc2","gallery_images":[],"custom_url":"https://www.brecorder.com/news/40404810/hyundai-nishat-motors-launch-n-sprint","button_label":"Read article","published_on":"2026-01-30","is_published":true,"sort_order":5,"created_at":"2026-08-28T10:25:44.000Z","updated_at":"2026-08-28T10:25:54.000Z","body":"LAHORE: Nishat Group, through its automotive arm Hyundai Nishat Motors (Private) Limited, in collaboration with Idemitsu Lube Pakistan (Private) Limited, has announced the launch of N-SPRINT – Nishat Genuine Engine Oil, a new engine oil range developed to serve the needs of everyday drivers and car owners across Pakistan.","date":"2026-01-30","href":"https://www.brecorder.com/news/40404810/hyundai-nishat-motors-launch-n-sprint","index":5},{"id":4,"title":"Nishat Group and Idemitsu Launch Co-Branded Premium Engine Oil Range in Pakistani Market: N-Spirit","slug":"nishat-group-and-idemitsu-launch-co-branded-premium-engine-oil-range-in-pakistani-market-n-spirit","category":"News & Articles","summary":"Nishat Group and Idemitsu launched N-SPRINT, a co-branded high-performance engine oil range at a Lahore launch event.","content":null,"image_url":"https://idemitsu-api.tdfclient.com/storage/media/12131316-b34b-4f02-ba50-18de32f9607b.png","image_alt":"image-346","gallery_images":[],"custom_url":"https://kse.com.pk/nishat-group-and-idemitsu-launch-co-branded-premium-engine-oil-range-in-pakistani-market-n-spirit/","button_label":"Read article","published_on":"2026-01-12","is_published":true,"sort_order":4,"created_at":"2026-08-28T10:24:35.000Z","updated_at":"2026-08-28T10:24:46.000Z","body":"Nishat Group and Idemitsu launched N-SPRINT, a co-branded high-performance engine oil range at a Lahore launch event.","date":"2026-01-12","href":"https://kse.com.pk/nishat-group-and-idemitsu-launch-co-branded-premium-engine-oil-range-in-pakistani-market-n-spirit/","index":6},{"id":1,"title":"Idemitsu, the No.1 Japanese Company in Global Lubricant Sales, launched its Branded Lubricant in Pakistan – 12th July 2023","slug":"idemitsu-the-no1-japanese-company-in-global-lubricant-sales-launched-its-branded-lubricant-in-pakistan-12th-july-2023","category":"News & Articles","summary":"Idemitsu is thrilled to announce the highly anticipated launch of Idemitsu Branded Motor Oil (IBMO) in Pakistan.","content":"$25","image_url":"https://gateway.idemitsupakistan.com/storage/media/home-ibmo-launch.jpeg","image_alt":"Idemitsu, the No.1 Japanese Company in Global Lubricant Sales, launched its Branded Lubricant in Pakistan – 12th July 2023","gallery_images":[],"custom_url":null,"button_label":"Read article","published_on":null,"is_published":true,"sort_order":0,"created_at":"2026-08-25T04:58:32.000Z","updated_at":"2026-08-25T05:20:34.000Z","body":"Idemitsu is thrilled to announce the highly anticipated launch of Idemitsu Branded Motor Oil (IBMO) in Pakistan.","date":null,"href":"/article?slug=idemitsu-the-no1-japanese-company-in-global-lubricant-sales-launched-its-branded-lubricant-in-pakistan-12th-july-2023","index":7},{"id":2,"title":"Idemitsu has Partnered with Toyota to make 621-Mile Solid-State Batteries a reality – 12th October 2023","slug":"idemitsu-has-partnered-with-toyota-to-make-621-mile-solid-state-batteries-a-reality-12th-october-2023","category":"News & Articles","summary":"Idemitsu will help Toyota bring its long-range EVs to market in 2027.","content":"$26","image_url":"https://gateway.idemitsupakistan.com/storage/media/home-solid-state-battery.png","image_alt":"Idemitsu has Partnered with Toyota to make 621-Mile Solid-State Batteries a reality – 12th October 2023","gallery_images":[],"custom_url":null,"button_label":"Read article","published_on":null,"is_published":true,"sort_order":1,"created_at":"2026-08-25T04:58:32.000Z","updated_at":"2026-08-25T05:21:09.000Z","body":"Idemitsu will help Toyota bring its long-range EVs to market in 2027.","date":null,"href":"/article?slug=idemitsu-has-partnered-with-toyota-to-make-621-mile-solid-state-batteries-a-reality-12th-october-2023","index":8}]}]}]}],"$L27"]}]

Article not found